'Masvingo Swag', Wezhira TV's magazine show presented by Candice Masimba, has re-branded to 'Masvingo Glam'. Season 2 of the show premieres online this Friday the 10th of April 2015. Speaking at the re-branding ceremony held at Wezhira TV studios, Candice Masimba said she was aiming for an international audience.
Magical Films director Mr Edward Chombe said he welcomed the move which was spearheaded by the filmmaking company's research and development officer Miss Linda Macheka.
'I am happy that we are gradually moving away from thinking inside the box and taking a bold step towards making our programmes look appealing to a wider audience.'
The season 2 premiere has a special feature on the recently held Masvingo Music Awards, a show organised by P 'n' P Global Marketing. In the new show Candice carries herself like an international presenter. The show only had a large bearing on the youth and the producers of the show are hoping that the it will now be followed by a mature audience as well because of its emphasis on glamour instead of the youthful swag.The executive producer of the show Vimbai Mbire said the second season will run for 13 episodes and so far, six episodes have already been produced. Vimbai also added that international and local distributors will be approached to help in the distribution and marketing of the show.
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Wezhira TV is the making, collection and showcasing of video products from the Masvingo province by various filmmakers.
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